Karine had the chance to come across beauty brands she loved that were not yet sold in the UK. The idea of using her experience and skills in order to participate and ensure the expansion of such brands was very appealing, so she decided to create Go Beauty Ltd.
The company offers exclusive agent services: ensuring the sell-in, sell-out, support of strategy in the United Kingdom, training, helping in recruiting staff, developing POS, organizing in-store events and more. Go Beauty provides marketing and PR solutions to support sales growth in the UK, acting as an integrated team member and going beyond pure sales services.
Should you need extra consulting services to develop your own beauty brand, review the positioning of your existing brand or its packaging or formulation or a public relations service, Go Beauty partners with a team of experts in their respective field.
Overall, a good understanding of the DNA of your brand enables us to ensure an organic growth with solid basis, aiming towards strong sales and success.
Based on our strong global experience, other territories of expansion can be discussed such as France and the United States.
Born in Paris -France, Karine graduated from I.S.G. with a Master degree in International Business and Marketing. She is a true global business development expert with over 20 years of experience in the luxury industry with specialty in beauty on both sales and buying sides- in the UK for Space NK, in the USA for Bliss, Repetto and eShave, in France for Printemps and Biotherm. Skilled in P&L management, negotiation and strategy implementation for online and brick-and-mortar businesses, Karine has a thorough understanding of the diverse global markets and retail channels and has proven success in identifying new and potential brands and in growing their business. Experienced in creating profitable and innovative marketing solutions for niche and major brands, Karine is also fluent in French, English and Spanish.
Karine has been a partner since the first year of Cosmetics 27. I have yet to find her double or clone her to cover the world the way
she manages to develop a market and a business! Karine brings incredible energy and dynamism, she has rare and innate commercial
capacity. Karine is strategic and has operational competencies with an amazing entrepreneurial mind. A true professional.
Founder of M.E SkinLab
Karine took on our line earlier this year and I have to say, she has done an incredible job. She has gotten us into two major
department stores and many smaller boutique venues. She is a pleasure to work with and I hope our association continues
long into the future as she helps us grow our company.
Karine Tiano is a consummate professional luxury brand representative, who partners with us to find solutions that match
our brand DNA, business goals, retailer needs and budgets. We highly regard her expertise of the UK retail market, her beauty
and supplier network, and her ability to find answers for us.
President Deborah Lippmann
With 15-year experience in the cosmetics, service and tech industries, Eva brings valuable insights into the English, French and European markets. As a Business-to-Business consultant and marketing-communications specialist, Eva builds bridges between the supply side of the cosmetic industry and beauty brands. She helps companies (mainly suppliers of the industry) define brand and marketing strategies, better understand their target market, develop their client’s portfolio and increase their brand awareness within the industry. In 2012, she created EL Communications, a B2B agency, and started to work with clients such as Premium Beauty News and MakeUp In as their international Business Development Manager.
Samantha has over 15 years of public relations experience after working in-house and for leading agencies in Miami, New York and now London for niche and corporate clients with a specialty in beauty, fashion and luxury travel. Previous clients include Sothys skincare, Kiehls, L’Oreal haircare, Warren-Tricomi, Estée Lauder, Banana Boat, Dashing Diva Nails, Kiss Nails, emerginC skincare, Lorac, Heidi Klein, Virgin Limited Edition, to name a few. Her work spans product placement and launches, sponsorships, events and celebrity and influencer seeding programs. Possessing an enviable rolodex of key UK and US media, Samantha can have the right person listening when it counts. Samantha holds a Bachelor Degree in Communications from the University of Miami, Florida, and is now settled in West London with her partner and 3-year old son. She now enjoys flexing her finely toned PR muscles with projects for upscale lifestyle brands.
With over 8 years of experience in training and sales, Sarah brings her strong expertise in skincare and makeup as a qualified therapist, makeup artist and manicurist. With her enthusiasm, she has been traveling around the country and managing training programs for brands such as Eve Lom and The Organic Pharmacy. She holds a NVQ in Beauty Therapy levels 1,2 and 3 and NVQ in Retailing and services Levels 1,2 and 3.
In the UK, Go Beauty Ltd works with the leading online players and brick-and-mortars from department stores, beauty stores, pharmacies and select spas.